Yi-Fan Tseng

National Palace Museum

Taiwan, Taipei

Yi-Fan Tseng is a researcher focus on the visual culture, media archaeology. Her research interests include digital humanities, cultural heritage, and the intersection of art, technology, and experience. She holds an M.A. from National Chengchi University.

From Flat Images to Immersive Experiences in Virtual Space: The Online Exhibition Practices of 2D, 3D and 360-degree Narratives on Google Arts and Culture

This article demonstrates the case studies of a multimedia narrative strategy in online exhibitions hosted on the National Palace Museum's Google Arts & Culture platform. By integrating images, 3D modeling, 360 VR videos, and text descriptions, the studies aim to explore various storytelling approaches across diverse media formats. This approach enhances viewer engagement and provides a more immersive and interactive exploration of art and cultural heritage.
As cutting-edge three-dimensional modeling technology continues to advance rapidly, cultural heritage artifacts gain significant added value from high-resolution 3D models. The National Palace Museums have published several such models of artifacts to their official 3D gallery and the Sketchfab website, enabling audiences to click and hold to rotate and view the details. While most museum websites make 3D models accessible to the public, many still adhere to the tradition of presenting artifact descriptions on single pages. However, platforms like Google Arts & Culture integrate various tools, including images, YouTube videos, Street View, and 3D assets, to facilitate the creation and publication of online exhibitions “story” with rich storytelling capabilities. It enables curators to experiment with numerous combinations of narrative approaches and explore various exhibit modes to craft compelling stories. This study leverages stories hosted by the National Palace Museum from the past, highlighting the potential of the platform for multimedia storytelling narrative strategies.
This study offers a new perspective on online exhibitions within the GLAM sector, investigating diverse narrative approaches to storytelling using multiple media formats. Additionally, it identifies potential opportunities for initiating dialogues across museum collections. Curators can easily quote assets and collections with different media format from other museums through the GAC platform without copyright concerns, positioning themselves as interpreters of knowledge regarding cultural relics, while also considering pedagogical content knowledge and aesthetic experiences.

Online Exhibition, Google Arts and Culture, Digital Achieve, Digital Heritage